Privacy Policy

This policy was last updated on February 1, 2022.

Pinnacle Live respects the privacy of all our customers, and we are committed to protecting it. This policy describes how we collect, use, and disclose information about our customers.

Information Collected

We collect information that can identify you personally, such as your name, signature, mailing address, telephone number, email address, credit card information, etc. (“personal data”) only when it is voluntarily provided to us by you or by a third party (such as a travel agency) on your behalf. We collect personal data when it is provided through forms on our websites, mobile applications, over the phone, through physical mail or e-mail, or in-person. We do not collect sensitive or special category personal information. We collect, use, retain, and share personal information only as reasonably necessary and proportionate to its intended purposes. We may also require certain information from you when you request any of the following services or equipment: special equipment needs, special service needs, or special commercial terms.

This website does not collect, save or store any personal data from you while you simply browse this website, unless you voluntarily and intentionally provide it to us (for example, by making an online booking or requesting further information).

Our servers automatically collect certain technical, information when you use our websites or mobile applications (“usage data”). Technical data may include your browser type, operating system, page views and clicks, location data, IP address, unique device ID, and referral URLs.

Use of Information

We use your personal data to fulfill the purpose for which it was provided, or as otherwise set forth in this policy. The table below provides examples of how we use (process) your personal information and our reasons for doing so:

How we may use your personal information	Our reasons
To provide the services and products that you order	For the performance of our services to you at your request
To communicate with you regarding such services, products, and orders	For the performance of our services to you at your request
To process your order and payment	For the performance of our services to you at your request
To contact you about your order	For the performance of our services to you at your request
To respond to your inquiries and other communications	For the performance of our services to you at your request
To provide you with a personalized experience on our websites	For the performance of our services to you
To make requested changes to your order or user account	For the performance of our services to you at your request
To prevent and detect fraud against you or us	For our legitimate interests or those of a third party, i.e. to minimize fraud that could be damaging for us and for you
Processing necessary to comply with professional, legal and regulatory obligations that apply to our business	To comply with our legal and regulatory obligations
Ensuring business policies are adhered to, e.g. policies covering security and internet use	For our legitimate interests or those of a third party, i.e. to make sure we are following our own internal procedures so we can deliver the best service to you
Operational reasons, such as improving efficiency, training and quality control	For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service for you at the best price
Ensuring the confidentiality of commercially sensitive information	For our legitimate interests or those of a third party, i.e. to protect trade secrets and other commercially valuable information; and to comply with our legal and regulatory obligations
Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range or other efficiency measures	For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service for you at the best price
Updating and enhancing customer records	To comply with our legal and regulatory obligations; and for our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about existing orders and new products
To register you to receive marketing/promotional e-mails or other information for which you've expressed an interest	For the performance of our services to you at your request
Marketing our services and those of selected third parties to: existing and former customers; third parties who have previously expressed an interest in our services; third parties with whom we have had no previous dealings.	For our legitimate interests or those of a third party, i.e. to promote our business to existing and former customers

You may opt out of receiving any promotional or marketing emails at any time by contacting us directly or by following the “opt out” or “unsubscribe” links in such emails. We may, however, continue to contact you with relevant information about your past or upcoming reservations with us and status of loyalty account.

We may use the usage data we collect for any reason we deem appropriate, including to improve, maintain, and operate our websites and services.

Sharing of Information

We will not sell any of your personal data to any outside organization. We only disclose your personal data to third parties as reasonably necessary to carry out the permitted uses described in the “USE OF INFORMATION” section of this policy. For example, we may share personal data with:

our payment processors, technical and customer support contractors, and other service providers who are required to keep the personal data confidential and are prohibited from using it other than to carry out their services on our behalf;
our successors in the event of a sale, merger, acquisition, or similar transaction affecting the relevant portion of our business; and
legal and governmental authorities or other third parties, to the extent required to comply with a legal order or applicable law.

We have disclosed for a business purpose to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

Identifiers (e.g., a real name, alias, postal address, Internet Protocol address, email address, account name, or other similar identifiers);
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, address, telephone number, employment, credit card number, debit card number, or other similar identifiers;
Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies);
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement); and
Audio, electronic, visual, or similar information;

Security of Personal Data

Pinnacle Live is committed to the security of your personal data. We use commercially reasonable technical measures to protect personal data in our possession, and our website uses secure socket layer (SSL) encryption technology to help protect the privacy of credit card information, name, address, email and other sensitive information you provide to us.

Cookies and Profiles

Pinnacle Live and our third-party marketing partners may use cookies, invisible pixels, local shared objects (i.e., persistent cookies) and web beacons to obtain information about visitors of our websites and mobile applications. Cookies are small text files that are placed on a computer or mobile device when you visit a website or use an app. We use cookies on our websites and apps to personalize content presented to you, retain information such as dates and room selection as you proceed through the reservation process, allow you to sign in more easily, and track responses to our ads.

You can set your computer to warn you each time a cookie is sent or turn off all cookies (except Flash cookies) through your browser. Check your browser's Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific, which cannot be controlled by the browser settings. Check your app settings options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas. If you do not accept cookies, some features, services or activities that are available on our websites or mobile apps may be adversely affected and you may be unable to perform certain transactions, use certain functionality, and access certain content. The choice to accept or deny a cookie is different from your choice to accept/deny email messages.

We also serve ads through third-party advertising technology. In the course of serving our advertisements to you, unique third-party persistent cookies, clear gifs or beacon gifs may be placed on your computer or device to help manage our online advertising, recognize when a device visits our websites, learn which ads bring users to our websites, and track whether a reservation is made. The information our ad-serving providers and we collect through this technology is not personally identifiable but is used to create an anonymous profile which allows the ad-serving provider to serve ads targeted towards you and your interests across the ad-serving network.

Our websites do not currently respond to “Do Not Track” signals that may be sent by your device or browser.

LINKS TO THIRD PARTY WEB SITES

Please be aware that third-party websites available through links on our websites each have separate privacy and data collection practices. We have no control, responsibility or liability for these third-party websites or their applicable policies or content. Pinnacle Live cannot ensure or warrant the security of any information you disclose on third-party sites.

Where Personal Information is Held

Pinnacle Live is based in the United States, and personal data collected by Pinnacle Live (including within the European Economic Area) may be transferred to the United States for processing and storage. For example, we may import your personal data into the United States to fulfill our contractual obligations to you. By using the Services or submitting personal data to us, you consent to the transmission of your information outside your own country to be stored in the United States. We take steps to ensure that any such transfer complies with data protection law and that all personal information is secure, including, where appropriate, putting in place standard contractual clauses or implementing other lawful tools and processes for transferring personal information.

Retention of Personal Information.

We will keep your personal information while you have an account with us or while we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary:

To respond to any questions, complaints or claims made by you or on your behalf;
To show that we treated you fairly; or
To keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information. In the event that your personal information is deidentified, or anonymized, we will not make any efforts to reidentify such information.

European Economic Area (EEA)

RESIDENTS If you reside in the European Economic Area (EEA) you may have the following additional rights under the GDPR as applicable:

The right to access (i.e., the right to be provided with a copy of your personal information);
The right to rectification (i.e., the right to require us to correct any mistakes in your personal information);
The right to be forgotten (i.e., the right to require us to delete your personal information &endash; in certain situations);
The right to restriction of processing (i.e., the right to require us to restrict processing of your personal information &endash; in certain circumstances, e.g., if you contest the accuracy of the data);
The right to data portability (i.e., the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party &endash; in certain situations);
The right to object (e.g., the right to object to your personal information being used for direct marketing, and in certain other situations, to object to our continued processing of your personal information, e.g., processing carried out for the purpose of our legitimate interests);
The right to withdraw consent (i.e., where processing is based on your consent, you have the right to withdraw that consent &endash; without affecting the lawfulness of processing based on consent before its withdrawal);
The right to information regarding consent (i.e., to obtain information about the possibility or providing or denying your consent and the consequences of such consent or denial of consent); and
The right not to be subject to automated individual decision-making (i.e., the right not to be subjected to a decision based solely on automated processing &endash; including profiling &endash; that produces legal effects concerning you or similarly significantly affects you).

We will not discriminate against you if you choose to exercise any of these rights. You can exercise your rights under the GDPR by contacting us as follows:

Email:
privacy@pinnaclelive.com (please use “GDPR” in the subject line as applicable)

Mail:
Pinnacle Live, LLC
1500 W. Shure
Drive Suite 100 Arlington Heights, IL 60004

The GDPR also gives individuals in the EEA the right to lodge a complaint with a supervisory authority, in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred.

California Residents

California consumers have the right to request any of the following information from us regarding personal information collected about you:

The categories of personal information collected about you.
The categories of sources from which the personal information is collected.
The business or commercial purpose for collecting or selling personal information.
The categories of third parties with whom we share personal information, if any.
The specific personal information collected about you.
For personal information sold or disclosed to a third party for a business purpose, you have a right to know the categories of personal information about you that we sold and the categories of third parties to whom the personal information was sold; and the categories of personal information that we disclosed about you for a business purpose.

We will provide this information free of charge up to two (2) times in any twelve (12) month period within 45 days of receiving your verifiable request (including verification of your identity and your California residency), subject to delays and exclusions permitted by law. Specific personal information about you or your account that is categorized as sensitive or confidential may be redacted.

As a California resident, you have the following additional rights regarding your personal information:

Deletion. The right to request that we delete any personal information that we have collected about you. We will honor this request subject to the range of exclusions permitted by law. For example, we are not required to delete personal information if it is necessary to complete a transaction or reasonably used for an ongoing business relationship or if it is used internally in a lawful manner that is compatible with the context in which the consumer provided the information.
Correction. The right to request that we correct any inaccurate personal information that we maintain about you.
Right to Opt Out of the Sale or Sharing of Personal Information. The right to opt out of the sale of your personal information to third parties. You also have the right to opt out of the sharing of your personal information to third parties for cross-contextual behavioral advertising purposes. You also have the right to opt out of sharing the personal information of a child under the age of 16 without receiving opt-in consent. If you opt out, we will not sell or transfer your information to any third party except as otherwise authorized by law.
Right to Restrict Processing of Sensitive Information. The right to restrict the use and disclosure of your sensitive personal information.

We will not discriminate against you if you choose to exercise any of these rights. California residents may exercise the rights described above by contacting us as follows:

Email:
privacy@pinnaclelive.com (please use “California Privacy” in the subject line as applicable)

Mail:
Pinnacle Live, LLC
1500 W. Shure Drive Suite 100
Arlington Heights, IL 60004

We may require verification of your identity before further processing your request. In certain instances, we may be permitted by law to decline some or all of such request.

Virginia Residents

Virginia consumers have the following rights regarding personal data we have collected about you (for purposes of this section only, “personal data” means any information that is linked or reasonably linkable to an identified or identifiable natural person and excludes employment data, personal data that cannot be attributed to an individual without the use of additional information, and de-identified data or publicly available information):

The Right to Know (i.e., the right to confirm whether we are processing your personal data)
The Right to Access (i.e., the right to access your personal data processed by us)
The Right to a Copy (i.e., the right to obtain a copy of your personal data that you have previously provided to us in a portable and readily usable (if technically feasible) format);
The Right to Correct Inaccuracies (i.e., the right to correct inaccuracies in your personal data based on the nature of the data and the purposes of the processing);
The Right to Deletion: (i.e., the right to request us to delete your personal data provided to us);
The Right to Opt Out (i.e., the right to opt out of the processing of your personal data for certain purposes, including targeted advertising, the sale of personal data, or profiling for decisions with legal or other significant effects on you).

We will not discriminate against you if you choose to exercise any of these rights. California residents may exercise the rights described above by contacting us as follows:

Email: privacy@pinnaclelive.com (please use “Virginia Privacy” in the subject line as applicable) Mail: Pinnacle Live, LLC 1500 W. Shure Drive Suite 100 Arlington Heights, IL 60004 We may require verification of your identity before further processing your request. In certain instances, we may be permitted by law to decline some or all of such request.

Treatment of Minors' Information

Our websites and services are not intended for children, and we do not knowingly solicit or collect personal data from children. If we are notified or discover that a child under the age of 13 has submitted personal data to us, we will take reasonable steps to delete the information.

Changes to this Policy

We may update this policy from time to time. We will always post the then-current version of this policy on our websites and will indicate at the top of the policy the date on which the latest version took effect. Please review this policy from time to time to stay updated on our privacy practices.

Contact

If you have any questions about this policy or our privacy practices, please contact us at:

Mail:
Pinnacle Live, LLC
1500 W. Shure Drive Suite 100 Arlington
Heights, IL 60004 E-Mail: privacy@pinnaclelive.com
Phone: +1-312-500-0063

Pinnacle Live
1500 W. Shure Drive, Suite 100
Arlington Heights, IL 60004
312-500-0063