Pinnacle Live Appoints CMO and COO to Accelerate Growth and Strengthen Hotel Partnerships
ARLINGTON HEIGHTS, IL, May 14, 2026 — Pinnacle Live, a leading in-house audiovisual and event production partner for hotels in North America, today announced the appointments of Felicia Hamerman as Chief Marketing Officer and Paul Lowenthal as Chief Operating Officer. The dual appointments reflect the company's continued investment in leadership infrastructure following three years of rapid, strategic growth.
Since its founding in 2021, Pinnacle Live has orchestrated a deliberate growth strategy that includes its merger with AVMS in August 2023 and the acquisition of Falcon Events in May 2024. The company now serves 200+ hotel partnerships across North America, establishing itself as the premier alternative in a market long defined by a single dominant player.
"These appointments are about investing ahead of our growth, not reacting to it," said Natalie De Fazio, CEO of Pinnacle Live. "We've built the foundation through successful integrations. Now we're bringing in leaders who can scale our operations and tell our story with the sophistication this brand deserves. Our hotel partners and their guests will feel the difference."
As CMO, Felicia Hamerman will lead Pinnacle Live's brand strategy, demand generation, and market positioning. Felicia brings years of experience in the live event space and will be responsible for elevating the company's visibility among hotel owners, operators, management companies, and meeting planners.
"Pinnacle Live has an extraordinary story that the broader market needs to hear," said Felicia Hamerman Chief Marketing Officer. "This is a company that competes in culture, service quality, and genuine partnerships. My job is to make sure every hotel decision-maker in the country understands what makes Pinnacle Live fundamentally different."
As COO, Paul Lowenthal will oversee operational strategy, venue operations, and service-level standardization across the company's growing portfolio. He brings decades of experience building, leading, and owning in‑house event production companies, with a track record of creating scalable systems and high‑performing teams in complex, multi‑venue environments.
"Scale without consistency is a liability," said Paul Lowenthal Chief Operating Officer. "My focus is strengthening the operational backbone that ensures every partner venue delivers an exceptional experience, across our entire portfolio. Our teams on the ground are talented. My job is to give them the systems and support to do their best work."
Pinnacle Live has differentiated itself through a partner-first operating model, embedding its teams within hotel properties as an extension of each hotel's brand and service culture. The company positions itself as the modern alternative in an industry that has historically offered limited choice.
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