Partnership in Practice: Pinnacle Live's Holistic Solution for PCMA edUcon 2025
Pinnacle Live recently showcased our integrated approach to event services at PCMA edUcon 2025. This event is the Professional Convention Management Association’s premier education conference and was held at the Omni Louisville Hotel and Louisville Marriott Downtown.
The success of this event highlighted the dynamic collaboration between cross-functional Pinnacle Live teams, showcasing the full spectrum of our AV service offerings: Pinnacle Live Productions, our expert team delivering events across the country; our dedicated in-house audiovisual team at the Omni Louisville Hotel, where we're the preferred audiovisual partner; and Edge, our experiential marketing agency.
As noted by Joshua Butler, VP of Creative & Digital Solutions at Pinnacle Live, the partnership extended far beyond traditional AV production services. Our comprehensive approach encompassed account management, project oversight, digital services, creative direction, and live event production across two venues, demonstrating our ability to deliver integrated solutions at scale.
Pinnacle Live Productions and our Omni Louisville Hotel venue team worked hand-in-hand to transform the client’s vision into reality, while Edge contributed to the conceptual framework. Together, we produced memorable activations that delivered on the client’s goal of inspiring “wow” moments for attendees.
Our partnership with PCMA thrived on our ability to “see the vision, push the needle, and try something new” alongside the client. As Traci DePuy, Chief Marketing Officer of PCMA, noted, “When you have a partner like Pinnacle Live who shows up in a way that collaboration is easy and they connect with you on that level, that’s gold.”
